A complete training program for finance professionals entering B2C subscription roles.
This program is for professionals who want to become true subscription finance operators, including:
Analysts and associates coming from investment banking or consulting
FP&A and BizOps teams supporting any consumer subscription product
Finance leads who want to build deeper subscription business intuition
People moving into tech and needing hands-on subscription modeling skills
By the end of this program you will be able to:
Build a complete multi-year subscriber and revenue forecast using cohort data
Diagnose adoption and retention issues through cohort segmentation and distribution analysis
Evaluate pricing changes, annual plans, free trials, and benefit structures
Build LTV/CAC models that assess cohort efficiency and payback
Structure and model open-ended strategic questions the way operators do
Uncover and present insights the way product, strategy, and finance teams expect
6 modules, 25+ lessons, complete in-depth Excel models
[Module 1] Intro to B2C Subscriptions: Overview of subscription business models, its customer lifecycle journey, and foundational metrics
[Module 2] Subscription Economics 101: Unit economics, LTV/CAC analysis, CAC payback, and growth vs. efficiency trade-offs
[Module 3] Building a Durable Subscription Business: Learn about retention dynamics and its compounding impact on balance growth
[Module 4] Bottoms-Up Subscription Balance Modeling: Complete financial modeling tutorial covering cohort analysis, trial mechanics, subscriber forecasting, and balance reconciliation
[Module 5]: Diagnosing Trends in Key Metrics: How to diagnose churn trends, avoid misleading averages, and separate real problems from mix-shift effects
[Module 6] 0-to-1 Strategic Modeling: Understand counterfactuals, how to assess offering a free trial or launching an annual plan
Sample example of course content and Excel models:
This course was extremely helpful. I already had several years of experience in consumer tech, but this put a much finer point on subscription models that I otherwise didn't have exposure to and helped set me apart when it came to case studies and interview questions. The materials are grounded in realistic scenarios and show you not just how to forecast subscription models, but more importantly how to be an effective cross-functional partner. Would highly recommend for people of all levels.- Chris Li, Ex-Head of Finance at Whop. Placed at Top Late-Stage AI Startup
Lifetime Access to All Content and Models
Book a Discovery Call: We'll discuss your background, career goals, and whether the program is the right fit for you.
Enroll and Get Instant Access: After enrollment, you receive login credentials to the complete course platform with all content immediately available.
Learn at Your Own Pace: Work through 6 modules and 25+ lessons on your schedule.
Apply Immediately: Use the frameworks, Excel models, and templates in your interviews or current role right away. Every lesson is designed for immediate practical application.
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